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Director of Marketing

As the Director of Marketing, you will lead the Exosite digital marketing, marketing programs/event and design/brand teams, closely collaborating with the sales organization to continuously improve the quality and volume of leads required to fuel growth objectives of the company.

As the Director of Marketing, you will lead the Exosite digital marketing, marketing programs/event and design/brand teams, closely collaborating with the sales organization to continuously improve the quality and volume of leads required to fuel growth objectives of the company.

POSITION RESPONSIBILITIES:
  • Put programs into place to provide ongoing lead flow to the sales team to fuel the growth objectives of the company.
  • Assess and drive lead acquisition through paid and organic channels, including SEO, SEM/Ads, channel partners, email programs, trade events, webinars, content marketing, the company website and more.
  • Monitor and directly manage the performance and budget of various new and ongoing marketing channels and campaigns in order to drive top-of-funnel opportunities to the sales team.
  • Work closely with Product and Channel Partner Marketing to coordinate on go to market initiatives for products and partners as well as identify, implement, and evaluate new website product content assets, lead generation sources, and product promotion opportunities.
  • Collaborate with Corporate Communications team on promotion of AR/PR activities and content creation to support marketing campaigns and programs.
  • Develop dashboards and team reports that provide day-to- day insights and visualization into channel performance relative to KPIs and growth plans.
  • Identify and define new growth opportunities at every stage of the customer journey and identify and resolve gaps in end-to-end conversion funnel, e.g. underperforming tools and/or assets.
  • Manage an in-house digital marketing team, marketing programs/event team and design/brand team.
  • Responsible for providing high quality user experience for Exosite’s web site and achieving performance metrics as it relates to conversions and customer sign-ups for our flagship Murano IoT platform.
  • Ability to lead and mentor teams to celebrate successes, identify growth and opportunity for the teams to succeed in the future.
JOB REQUIREMENTS:
  • 7 to 10+ years of experience in a high tech B2B enterprise software company.
  • Ability to strategically assess, develop and implement activities and the value of such activities in meeting and exceeding company revenue goals.
  • Experience creating and implementing campaigns for lead generation, and Marketo or Hubspot marketing automation systems.
  • Strong project management skills: ability to lead and collaborate with other function groups, prioritize high impact activities, and keep complex projects moving forward.
  • Core understanding of enterprise software marketing and B2B demand generation best practices.
  • Successfully manage all aspects of the budget process.
ABOUT EXOSITE:

Exosite is a growing, agile, non-bureaucratic, technology focused company looking to add passionate people to our team. The business is focused on providing SaaS software products for connecting smart devices & sensors to business systems & people. The company is recognized for its wide range of integration products that let clients store, analyze and access data gathered from the real world. In addition to its headquarters in Minneapolis, the company also has offices in Austin, Taiwan and Hungary.

In addition to world-class, cloud-based technologies, Exosite is also building a world-class work environment. The Minneapolis office is located in the historic International Market Square building and fosters a creative, collaborative environment of thought leaders, designers, and makers. From social events and team-building activities to professional development and flexible work hours, Exosite employees are cultivated to thrive both personally and professionally. The office in Taiwan is located on two floors of a high rise along a centrally located, public-transportation-friendly, thoroughfare in Taichung City. The team is highly collaborative and provides excellent opportunities for growth at all experience levels.

WORK ENVIRONMENT:

This position functions in a fast paced entrepreneurial environment. While performing the duties of this job, the employee is usually in an office setting.

PHYSICAL REQUIREMENTS:

While performing the duties of this job, the employee is required to operate a computer and may be requested to lift up to 20 pounds (e.g. computer equipment or office supplies).

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Contact Us

For additional questions or career related inquiries,
email careers@exosite.com or call 612-353-2161

 

275 Market St Suite 535, Minneapolis MN 55405

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612.353.2161