Innovation in power performance trackers for elite and competitive cyclists.
Quarq changed the game when new players suddenly crowded a market that was already narrow. With sales slowing and share eroding, Quarq needed to change the game.
Business Results:
Capitalized on a dramatic gap in the sport
For fans, athletes, and commentators.
Defied commoditization; boosted sales & brand value
QuarqNet increased market awareness and positive brand perception, boosted sales of existing power meters, and positioned Quarq to capture an even bigger share of the global power-meter market.
Transformed product line to open new markets
Cloud connectivity elevated Quarq’s product line from simple power meters to a complete power-monitoring system, dramatically expanding market potential.
Built in-house capabilities without pressure.
Quarq had a goal to eventually build their own cloud infrastructure. Using Exosite’s cloud platform and engineering resources let the company deliver on domain expertise first: an innovative product for elite athletes.
Introduced an enterprise platform for data discovery
The system acts as a test platform to collect data on Quarq’s engineering units and complete diagnostics on product function in the field.
