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Exosite CTO Featured in Forbes—Five Avoidable IoT Pitfalls

Frost & Sullivan Leadership Conference featuring Exosite's Mark Benson

Nothing worth doing is easy. Skipping your workout to catch up on Netflix—easy. Executing a successful, company-wide IoT-innovation program—not so much.

Mark Benson, Exosite’s Chief Technology Officer, has been in the trenches and navigated the minefields of IoT implementation. He currently leads Exosite’s technology strategy, driving our industry leadership and growth. He’s previously led teams in the industrial, medical, aerospace, military, and consumer tech industries. Also an accomplished author and public speaker, he recently published an article for Forbes, imparting some of the valuable IoT wisdom he’s gained.

Many corporate IoT innovation efforts take far longer than expected. Months become years with little to show for it. In other cases, the projects simply fail altogether, costing companies excessive amounts of wasted time and money. In his article, Benson identifies the five main symptoms of IoT programs destined for trouble. From advice on organizational alignment to the importance of understanding what the market actually wants, his article is essential reading.

Wherever you are on your IoT journey, Exosite has the resources and expertise to team up with your organization and ease your digital transformation. If you’re just starting out, we’ll help ensure you get off on the right foot. If you’ve been at it awhile and feel like you’re trying to steer a sinking ship, we’ll get you back above water and on the best course.

No one said this IoT thing was easy, but we think it’s well worth it, and we’ll work with you to help simplify things. Check out Benson’s article in Forbes on the “Five Avoidable Complications of Corporate IoT Innovation Programs,” and contact us if you’d like to learn more.


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